Oreo Separator gets a Pick of the Day from Creativity!

The Oreo cookie. Countless have engaged in heated debate about what part of the cookie reigns supreme. For their Cookie vs. Cream campaign the folks at Wieden+Kennedy enlisted employee David Neevel to craft an absurdly amazing machine designed to separate an Oreo into it’s two glorious halves. We captured all the crispy, creamy excitement in a series of digital activations for the brand that scored a Creativity Pick of the Day, got talked about on Leno, and grabbed ton of attention from the likes of Fast Company and ABC News.

Within three weeks, the video received over 4.03 million views and 4,000 comments.

Creativity Editor’s Pick