Welcome Director Luis Peña.

We love Luis, and Luis loves to make things, so we know he’ll fit right in at his new home. He’s played many roles in advertising, as an award-winning director, designer, art director, creative director, and DP – occasionally all at the same time. He’s also an accomplished photographer and woodworker who can handcraft a mean dining table. Luis’ resume includes everything from short films about ultra-running in the Marin Headlands to a full-length documentary about the plight of children in Haiti after the earthquake to anthemic commercial work for iconic American brands like GE and Jeep. Prior to his directing career he’s worked with leading agencies including Goodby, Silverstein & Partners, BBDO NYC, Wieden+Kennedy, Arnold, Mullen, and Venables Bell & Partners.